Dawn
PEACE, LOVE & SUSTAINABILITY New York, NY, Nov 16- Earth Pledge is pleased to announce its new project to celebrate the 50th anniversary of the Peace sign. Earth Pledge's FutureFashion initiative celebrates environmentally conscious fashion by working with industry leaders to promote renewable, reusable and non-polluting materials and methods. This season's collection is a collaboration with top fashion designers to create one-of-a-kind environmentally friendly fashions incorporating the peace sign. Designers were given free reign to incorporate the iconic symbol into their designs, while utilizing sustainable materials and techniques that reduce the environmental impact of manufacturing and production. The peace inspired, eco-friendly fashions will be unveiled on November 16th in the windows of Barneys New York's flagship store at Madison Avenue and 61st street. Earth Pledge and Barneys will kick off the holidays with a 60's themed shopping event, where the designs will be displayed through January 1st 2009 as part of the retailer's Hippie Holiday windows. Participating designers included Zero Maria Cornejo, Derek Lam, Calvin Klein, Doo.Ri, Behnaz Sarafpour, Diane von Furstenberg, Proenza Schouler, Three As Four, Thakoon, Rogan, Isabel Toledo, Rodarte, Philip Lim, Martin Grant, Band of Outsiders, Giambattista Valli, Alexander Wang, Rag and Bone, Narciso Rodriguez, Marni, Michael Kors, Maison Martin Margiela, Moschino, Stella McCartney, Donna Karan, Ralph Lauren, Duro Olowu, Dosa, and Natalie Chanin.Designers used materials such as organic cotton, merino wool, linen, recycled fabrics, PLA, tilapia sea leather, pina, vegetable tanned leather, and even 'Peace' silk to create one-of a kind, sustainable pieces. FutureFashion has been generously sponsored by vendors such as Col de Mar, Eurolaces, Lenzing, Harmony Art, Indigo Handloom, Ingeo, Jasco, Syka, Windochine, Ultra Fabrics, Ten Fold Organics, Pickering International, Lulan Artisans, Vermont Organic Fiber Co., Oliveira, O-eco textiles, Sofarsonear, Hemp Traders, Robert Kaufman, Seidra Textilweire, Rechberger, Near Sea Naturals, Masters of Linen, and Q Collection.
Earth Pledge will also make a peace offering by giving out scarves made locally of sustainable materials. The low impact dyed organic wool is from Vermont. The worms survive in the making of the Peace Silk appliqué, and the label is organic cotton. This scarf was cut and sewn on the same street as the midtown Manhattan Earth Pledge eco office. The fermata – the musical scoring notation telling musicians to sustain the note at their discretion – is used over the earth in the Earth Pledge logo, and over the peace symbol on the scarf. Leslie Hoffman, Earth Pledge's Executive Director says, "Never has it been a more important time, with worldwide current events as they are, to spread the message of Peace. The fashion industry has a strong affect on this generation of consumers and we are demonstrating that style is attainable without sacrificing environmental values. The designers have produced stunning looks that capture the quality of the fabrics while embodying peace in every piece."Earth Pledge is a leading non-profit for providing innovative, sustainable solutions for businesses worldwide. Through its FutureFashion initiative, Earth Pledge collaborates with the world's leading designers, fabric mills and farmers to create successful solutions to the current environmental crisis. Earth Pledge provides consultations on reducing the carbon footprint and advises on alternative approaches that save money, increase returns on investments, and accurately communicate progress. Through its unique connection to academics, industry leaders and media, Earth Pledge provides manufacturers and designers cutting-edge solutions to sustainability concerns. Earth Pledge has partnered with an extraordinary roster of companies, all of whom share the conviction that sustainability is fully compatible with luxury and a contemporary lifestyle.
