

PEACE, LOVE & SUSTAINABILITY New York, NY, Nov 16- Earth Pledge is pleased to announce its new project to celebrate the 50th anniversary of the Peace sign. Earth Pledge's FutureFashion initiative celebrates environmentally conscious fashion by working with industry leaders to promote renewable, reusable and non-polluting materials and methods. This season's collection is a collaboration with top fashion designers to create one-of-a-kind environmentally friendly fashions incorporating the peace sign. Designers were given free reign to incorporate the iconic symbol into their designs, while utilizing sustainable materials and techniques that reduce the environmental impact of manufacturing and production. The peace inspired, eco-friendly fashions will be unveiled on November 16th in the windows of Barneys New York's flagship store at Madison Avenue and 61st street. Earth Pledge and Barneys will kick off the holidays with a 60's themed shopping event, where the designs will be displayed through January 1st 2009 as part of the retailer's Hippie Holiday windows. Participating designers included Zero Maria Cornejo, Derek Lam, Calvin Klein, Doo.Ri, Behnaz Sarafpour, Diane von Furstenberg, Proenza Schouler, Three As Four, Thakoon, Rogan, Isabel Toledo, Rodarte, Philip Lim, Martin Grant, Band of Outsiders, Giambattista Valli, Alexander Wang, Rag and Bone, Narciso Rodriguez, Marni, Michael Kors, Maison Martin Margiela, Moschino, Stella McCartney, Donna Karan, Ralph Lauren, Duro Olowu, Dosa, and Natalie Chanin.Designers used materials such as organic cotton, merino wool, linen, recycled fabrics, PLA, tilapia sea leather, pina, vegetable tanned leather, and even 'Peace' silk to create one-of a kind, sustainable pieces.
The Island of Madeira
Anemone / WildPlum
Anemone / SunOrange
Anemone / StormGrey
Madeira Vine / Marigold
Madeira Vine / ShaleSand
Dawn

Hello all:
that included all manner of weather except locusts, we arrived in New York. On August 12, 13 and 14 we participated in the S.O.S. event held at the Penn Plaza Pavillion on 7th Avenue in NYC. This was the Show Of Sustainable Sourcing for apparel, home & more. We had a small booth on the ground floor below the 'DIRECTIONS' international textile and surface design show. It was a great networking opportunity and all involved got to learn more about the specific talents of the eco designers, manufacturers and marketing experts who shared our intimate space. (not to mention how much I enjoyed reconnecting with so many dear industry friends and colleagues who were shopping the Directions show and also serrendipitously stopped by our table/exhibit at SOS) Thanks to the SOS team who made the days Last month Deb had the chance to view a workshop/webcast from Washington-The Federal Trade Commission's session on "Green Washing"/Labeling--Here are some of her points of interest:
* The Organic industry has grown 35% between 2001-2007 driven by consumers making a lifestyle choice as well as those with allergy sensitivites.
* There are misleading claims in the industry -- It is the responsibility of the business to know their sourcing chain and to label accurately.
* Bamboo put through the viscose process or regenerated loses the properties of natural bamboo and is commonly referred to as rayon from bamboo and should be labeled as such. Pat Slater from Consumer Reports sited an article "Bamboozel by Rayon". She also states that although an inferior textile is not a hazard to life and limb, higher pricing on these specialty products DOES affect a consumers pocketbook.
*Katheleen Huddy from the GoodHousekeeping Institute says consumers are receptive to green products as long as they perform and don't cost much more
*The footprint of your product must be considered--Lifecycle Assessment. Patagonia leads the way in their "Footpath Chronicles" which currently measures the impact of 10 of their products. These are tracked on their website.
* An organic treatment for flame retardants is not yet available but GOTS permits where required by law.
*If you are using recycled materials--know what you are getting. Is it post industrial or post consumer?
Organic methods of production ARE beneficial and well documented in spite of what some may claim.
*Consumers are starting to recognize some third party certifications on labels. Oeko-Tex, Blue Sign and several others.
*Keep product label simple but clear and refer to your website for additinal information on the product.
*Are soy and milk fibers really green--jury still out?
And much more on Green Building developments-- see transcripts from FTC website.
Enjoy the waning summer days ahead...and try to sneak in a day by the ocean...aaahhh




We were asked by our friend and colleague, Meaghan O'Neill (author of Ready, Set, Green and one of the founders of Treehugger)if we would consider donating some OT fabrics to a very worthy cause; the preservation of Newport RI's only nature preserve-Ballard Park, so we did in fact, enthusiastically, offer 3 of our pillows made from completely sustainable/organic materials, right down to the recycled, nickle free zippers...and they were very well received. Newport is just gorgeous in the summer--really the quintessential seaside New England town. We also had the chance last week to visit the beautiful Norman Bird Sanctuary in Middletown, RI for a Green Drinks event where Meaghan gave a passionate speech about the benefits of living green; making even small adjustments in our lives to help move the planet toward a more sustainable future. Check out her book--It's incredibly informative.
So our Ocean Collection has been navigating it's way up and down the east coast and across the pond as well. Thanks to the wonderful folks at TODL ,our collection was displayed at the IWCE show in Atlanta last month...see our Wavelength /redtide mounted on the TODL
Green Display.
Design Shop in Chiswick called ECO AGE, founded by Nicola Giuggioli.
You were a dream client---